Oleh Ismail Fahmi
Most active countries who talk about 'New Normal' in social media, and how they made it.
This analysis is made by and using Drone Emprit media monitoring and analytics system.
The Term 'New Normal'
The @WHO uses the term as in this news release. "Local epidemiology should guide focused action in ‘new normal’ COVID-19 world" It emphasizes countries should take evidence-informed actions and careful risk assessments before imposing 'new normal' policy.
VOLUME & TREND: NEW NORMAL
We take conversation data from Twitter (keyword: New Normal) between 16-29 May 2020, resulting in 701K mentions. Before 25th May, daily total is about 21K - 28K mention. After that, conversations increases rapidly up to 142K mentions by 27th May.
MAP: ‘NEW NORMAL’ MENTIONS BY COUNTRY
We take location data from Twitter user profiles, and plot their country of origin into this map. The biggest magnitude of the conversations apparently happened in the country named Indonesia, which phone number started by +62.
DISTRIBUTION OF ‘NEW NORMAL’ MENTIONS
From the profiles, we found the most active cities are Jakarta, Bandung, Yogyakarta, Surabaya, and London. Provices: DKI Jakarta, Jawa Barat, Jawa Timur, DIY, and England. Countries: Indonesia, USA, UK, India, Kenya, and Phillipines.
SNA 'NEW NORMAL'
Why Indonesia is the most active country talking 'new normal'? This Social Network Analysis map shows that most connected nodes are in the center & consist of 3 big clusters. All of them are from Indonesia. The rest of users are scattered and less connected.
THE BIG CLUSTERS
Who are the 3 clusters in the middle of the map? 1) The biggest one is from Pro Opposition 2) The most interconnected one is from Pro Government 3) Between the two clusters is mostly Online Media as 'information arbitrage'.
SNA 'NEW NORMAL': OPPOSITION CLUSTER & THE MEDIA
Pro Opposition cluster: @haikal_hassan, @fadlizon, @DonAdam68, @msaid_didu, and @podoradong. Media & Information Arbitrage: @detikcom, @kompascom, @VIVAcoid, @republikaonline, and @tempodotco.
SNA 'NEW NORMAL': PRO GOVT CLUSTER
This cluster is very dense, indicating high retweets among it's users or influencers. Some top influencers are @__RismaWidiono_, @Zul__88, @ChusnuIChotimah, @jr_kw19, and @BamsBulaksumur.
WHY INDONESIA IS SO ACTIVE?
I made a new SNA connecting users and hashtags, to see if there are any coordinated campaigns mentioning 'new normal'.
The SNA map is very interesting. There are two clusters very actively using hashtags:
- Polri Network
- Pro Government
SNA HASHTAGS: POLRI NETWORK
This cluster mostly consists of polres, polda, and polri public relation accounts, e.g. @BIDHumas_SB, @HumasPadang, @polisisumut, @LautHumas.
For the 'new normal', they use the same hashtags such as: #TataKehidupanBaru and #DisiplinPolaHidupBaru.
SNA HASHTAGS: PRO GOVERNMENT
This cluster promotes government programs, and most active accounts are: @ChusnuIChotimah, etc. There are many 'new normal' related hashtags, e.g. #BersiapMenujuNewNormal, #NewNormalCegahPHK, #NewNormalPulihkanEkonomi, #DisiplinKunciNewNormal, etc.
SNA HASHTAGS: PRO OPPOSITION
The Pro Opposition cluster accounts are @haikal_hassan, @msaid_didu, @OposisiCerdas, @geloraco, @podoradong, etc. They don't use hashtag a lot, only one: #IndonesiaAbnormal. The red links indicate they consistently criticize the government.
Related to 'new normal', the following hashtags are the most actively promoted: #TataKehidupanBaru, #DisiplinPolaHidupBaru, #IndonesiaAbnormal, #BersiapMenujuNewNormal, #disiplinkuncinewnormal, etc.
TOP 60 HASHTAGS
The complete list of the hashtags is provided in this table with their frequency of occurrences with 'new normal' term.
From the SNA and hashtags above we can conclude the reasons Indonesian very active on 'new normal':
- strong coordinated campaigns on New Normal by government (indicated by many New Normal related hashtags)
- strong negative responses from the oppositions against New Normal.
TOP 5 INFLUENCERS 'NEW NORMAL'
Globally, these are the top 5 accounts with the highest RTs and Replies: @nadyacaka
TOP 100 INFLUENCERS 'NEW NORMAL'
And these are the more complete list.
The above top 5 are followed by: @kwinbih, @FiersaBesari, @ozarkmomma2, @handokotjung, @RealEricCarmen, @ChelDiokno, @ImanAzlan11, @WidasSatyo, @elang0606, and @RealJamesWoods.
TOP 5 BIG ACCOUNTS
Accounts with huge number of followers can make a lot of impact. Multiplied by the number of twits they made, we got these top 5: @detikcom@kompascom@liputan6dotcom@republikaonline@VIVAcoid.
TOP 25 BIG ACCOUNTS ON 'NEW NORMAL'
Here is the complete list. Most of them are mainstream media accounts. Besides the first top 5, here are the next: @Metro_TV@tvOneNews@RadioElshinta@ntvkenya@KompasTV etc.
Mostly from Indonesian media.
MOST SHARED SITES
Conversation about 'new normal' involves online sites articles. The most shared ones are:
The SNA map shows that the online media accounts are closer to the Pro Opposition cluster rather than the Pro Government cluster. This indicates that the PO cluster uses online news reports to backup it's arguments. While the PG cluster has it's own narratives (and hashtags).
TOP TWITS 'NEW NORMAL' (1-5)
What are the most shared twits?
The top 5 are from these accounts:
@nadyacaka - nikah tanpa resepsi
@anandabadudu - critics
@hermantoregar - meaning of "new normal"
@RealSukriEusoff - follow the SOP
@kunalkamra88 - Indian "new normal"
TOP TWITS 'NEW NORMAL' (6-10)
@FiersaBesari - new normal kebal godaan
@ozarkmomma2 - stop calling 'new normal'
@FiersaBesari - new normal di alam
@RealEricCarmen - hate the phrase 'new normal'
@ChelDiokno - questioning 'new normal' in Ph.
TOP TWITS 'NEW NORMAL' (11-15)
@ImanAzlan11 - small weddings, minimal guests
@elang0606 - Bus patas Jakarta Surabaya new normal
@RealJamesWoods - Until we destroy the economy
@handokotjung - pulang kerja ketika matahari masih keliatan
@qronoz - Pasar malem Puri Kemayoran.
TOP TWITS 'NEW NORMAL' (16-20)
@kybaldo - there is no 'new normal'
@SB19Official - COOKING BATTLE online is the new normal
@anggasasongko - eneg dg diksi 'new normal'
@adrianoqalbi - joke.
Government Campaign on 'New Normal'
The 'Polri Network' cluster uses #TataKehidupanBaru hashtags to promote the new normal protocols. A lot of memes or infographics are made and shared by a lot of small accounts. These 'new normal' campaigns are not found in other countries.
Opposition Criticize the Government
On the other hand, the Pro Opposition cluster uses #IndonesiaAbnormal hashtag to criticise the government. Most of the posts received more engagements.
BOT ANALYSIS 'NEW NORMAL'
There are total of 430K active users. We have analyzed 131K of them (30%) for the characteristics of bots. The total bot score is 1.74, which indicates the conversation is mostly done by human.
- Although the curve is not at it's peak yet, Indonesian government has campaigned for the 'new normal' plan
- Indonesia becomes the most active country talking abt 'new normal'
- This caused a lot of debate and criticisms especially from the pro opposition cluster.
Looking at the 'new normal' campaign by the government, it seems that whether we are ready or not, and like it or not, the New Normal policy will be prepared and implemented. So, fasten your masks, and be ready.